Our Company

"As a jewelry design enthusiast, I have been inspired to inspire since I was a child. From a young age my family encouraged unbridled creativity, and I developed a love for helping others do the same."

While this passion has found its way into several areas of my life, it found a kindred home in the world of beading. In 2005, my sister and I partnered in establishing Beads Inc. in the Myers Park area of Charlotte, NC. Throughout its success, I began to see a further vision for 2017—a vision to bring a style-forward edge and learning opportunity to the niche beading market. Through my vision, Christine White Style, fellow creators, jewelry enthusiasts and fashion-savvy purchasers can craft and design their own personal style. My goal has always been to make beading accessible, fun and personalized for everyone. I hope you’ll follow along, learn something new and celebrate the hand-crafted creations you bring to life!

- Christine White